GABE
ZARO
Community Executiveโ
Creative Strategist
AI PRACTITIONER
Over the last two decades, I’ve led global communities, shaped political campaigns, built design systems, and launched entertainment products reaching millions.
My work bridges industries with a common thread of strategy, storytelling, and human connection.
From scaling billion-dollar gaming ecosystems to crafting narrative frameworks for public figures, I specialize in building trust at scale.
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I don’t just engage audiences.
I architect the systems behind their engagement.
Whether as a Creative Director, Strategist,
AI ENTHUSIAST, or Community Executive, I translate complexity into culture, and insight into action.
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Experience
2021-2025
Led global community strategy across NBA 2K, WWE 2K, PGA Tour, and LEGO 2K titles. Built creator pipelines, scaled feedback systems, and authored international endemic events that boosted organic content production, sentiment, and retention
2018-2021
ELECTRONIC ARTS / EA SPORTS FIFA
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Directed global community communications for EA SPORTS FIFA, leading a cross-continental team of Community Managers across all major regions. Bridged dev and player ecosystems through real-time channels, transparency-driven platforms, and high-impact live service campaigns.
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2009-2018
Transformed one of Brazil’s largest football clubs into a digital-first brand. Led content, design, and fan strategy for 10M+ supporters across platforms. Created pioneering real-time match coverage, fan engagement, and branded storytelling.
2011-2015
Created and led one of Brazil’s most prominent alternative comedy collectives, reaching millions of views and 40K+ subscribers within the first two years.
Directed, wrote, and produced over 250 satirical videos while building a dedicated fanbase and overseeing all creative, production, and distribution operations.
2008, 2010, 2012
Architected digital strategy for gubernatorial, senatorial, and presidential campaigns in Brazil. Led content production pipelines, built grassroots digital communities, and developed narrative ecosystems that mobilized supporters across all 27 states.
2006-2018
Bootstrapped and scaled a creative strategy agency from the ground up, serving politicians, athletes, football clubs, and global brands.
Led a 50+ person team producing high-volume content across Brazil, delivering end-to-end design, storytelling, and engagement strategies across digital and physical formats.
Directed cross-functional teams and high-stakes pitches in a fast-growth, startup environment.
2025-PRESENT
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Volunteer Advisor for BC + AI. Leading the development of the most prominent AI Community in Canada. Creating the self-sustaining architecture for a community-led ecosystem that's supporting British Columbia’s transition into ethical, inclusive AI.
"Whatever the problem,
COMMUNITY is the answer."
(Dr. Margaret Wheatley)
